Audience Analysis

I had to analyse information about the media and what effect they have on it's consumers.

Who creates the content the media or the audience?
The media has a large influence on its audience. The audience creates news worthy (and sometimes not) stories and the media takes these stories and either twists them or exaggerates them to attract more attention with "click-bait titles" or misleading titles. The use of these misleading titles can just be for grabbing people's attention to maximise profits, although some media companies are more genuine than others and care more about the truth, their accuracy and professionalism compared to other media companies. The media is also generally associated with news companies, however, film, TV and radio are also in this group.


Can the media exist/function without an audience? 
The Media can exist without an audience, however without an audience there may be less media companies producing news or films. As for Film, TV and Radio, without an audience watching/viewing their works, they would gain little to no yield in terms of profit, meaning that creating works for them would not be worth it.


Can an audience (public) exist/function without media? 
An audience cannot exist without media, as there is nothing for them to consume. Without News, radio, TV or film the audience is practically worthless, the same applies if there is no audience for the media.


Who is more powerful: the media or the audience why/how? Can the media control an audience?
Both the media and the audience have a large amount of power in the modern world. The media have the power to control an audience with certain views and propaganda. However, without an audience the media cannot produce any media to control the audience. Therefore, the audience is more important, if an audience stopped viewing the media or ignored it in certain areas, then the media would not exist or would be restricted into producing certain views.