Bloom Institution

This is Sam's Institution Logo called 'Bloom':



The logo will appear at the beginning of our film opening and tells the audience what the institution is for the film.
The logo is good because it has a unique style to it, it fades on and off screen and is made up of a clear bold font in the centre of the screen. The title 'Bloom' is in a bright pink colour and has an 'electric' glow/effect to it, in which the text is animated. This draws attention to the title as it shows it is a professional logo institution as it is a moving image and is in high quality whilst also looking original.

As well as the title in clear pink text, there are two circles surrounding the title, both of which also move in a natural, cool way. The inner circle is a lightning blue where as the outer circle is more of a smokey effect with a blood-orange glow. These circles add depth to the image and draw the viewers eye to the centre whilst also providing an aesthetically pleasing background.

This effect was created in After Effects entirely by scratch by Josh, he used multiple effects to create this final image.