Genre and Audience

The action genre is defined as wherein physical action takes precedence in the storytelling. The film will often have continuous motion and action including physical stunts, chases, fights, battles, and races. The story usually revolves around a hero that has a goal, but is facing incredible odds to obtain it. 

Action film examples:

@ Die Hard- A New York cop gives terrorists a dose of their own medicine as they hold hostages in an LA office building.

@ Raiders of the Lost Ark - an adventuring archeologist races around the world to single-handedly prevent the Nazis from turning the Ark of the Covenant into a weapon of world conquest.

Our film is most certainly an action film with its slow beginning which transitions into a fast pace combat movie.

A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. In this instance our target audience is ranged at 15 and above, however to be more accurate the audience will be aged between 15-40, simply because the actors in the opening look particularly young meaning the audience could certainly relate to them.

 

When deciding our target audience, we had to look at what we were going to include, and how discrete we were going to be. We chose this age specifically because the audience is seen as active producers, to make sense of media text from their social position.